What are Fluid Revenue Operations?
Looking bey0nd the martech stack to view the whole revenue flow Marketing technologists have traditionally focused on building discrete…
Read moreOh, sure. Marketing used to be easy, what with the old “Awareness > Interest > Desire > Action” funnel. Those were the days, I tell you. Now with Omnichannel, Muti-Touch Attribution, ComposableThis and ComposableThat, funnels are freaking hard. Those easy funnels have turned into
Twisty Funnels
A deep-dive into Adobe Gen Studio
Scaling content generation for Performance Marketing Adobe has recently released the first versions of Gen Studio—a tool designed to…
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